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LinLead | Live Intelligence»How to Attend » Employer Brand » Developing an Effective Employer Brand Strategy Workshop 2011 » Overview 16 Jan 2018


Developing an Effective Employer Brand Strategy Workshop, Shanghai

13-14, Dec, 2011, Novotel Shanghai Atlantis

--Transform your HR management practice, and maximise your human capital by applying brand management skills to HR

Developing an Effective Employer Brand Strategy

Building an effective employer brand is not a one-off transaction, it requires continuous support, beyond campus recruiting, “The Best Employer” prize bidding, and close co-operation between HR, Marketing and line management. 

Given today’s fierce war for talent and challenging business situation, how an organization effectively attracts, develops, inspires and retains talent largely depends on how proactively it manages both tangible and intangible aspects of the employment package, and how well it communicates its Employer Brand image to both targeted applicants and existing employees.

At Developing an Effective Employer Brand Strategy Workshop, Shanghai,  the world’s leading employer brand authority, Richard Mosley, with the support of experienced Asian recruitment specialist, Lezann Chong, will provide in-depth coaching and facilitate onsite discussion during the 2-day masterclass, to bring you the latest best practice in employer brand marketing and Human Capital Management. 

Richard will share his experience working with many of the world’s leading employers, with a particular emphasis on the challenges faced in the fast growing markets of China and Asia. The course provides highly practical advice on making the business case for employer brand investment, identifying the qualities that will help you to stand out as an employer of choice, and helping you to hire and engage superior talent without overspending on salaries.

Turning Theory into Practice

With 2 days, in addition to providing you with a good grounding in the theories that underpin the discipline of employer brand management, this event will also provide numerous Case Study examples from leading employers across a wide range of industries, including: Apple, Coca-Cola, Disney, Google, HP, HSBC, P&G, Tesco, and many more, with particular emphasis on how companies have applied this thinking within China and Asia. There will also be a strong emphasis on putting the thinking into action through group exercises and individual coaching.

8 Key Reasons to Attend:

  • Master the cutting-edge discipline of Employer Brand Management, and build a roadmap that will help to transform your organisation’s employer brand
  • Develop the latest skills in Employer Brand Led Recruitment to improve the effectiveness of your Talent Acquisition
  • Discover the key ingredients necessary for an Employer Brand Toolkit that will help you to improve employee communication and build Talent Engagement and Retention
  • Find out how to develop an Employer Value Proposition (EVP) which will provide a strong platform for all of your employer brand related activities
  • Learn how to build a stronger connection with your marketing / brand communication colleagues by mastering the fundamentals of Brand Management
  • Examine the ways in which Employer Brand Strategy can help you to strengthen your Human Capital Management and transform your HR Organization from an administrative, cost center into a Strategic, Profit Builder
  • Gain insight into the Best Practices of the world’s leading employers to stimulate your thinking and understand how employer brand theory works in practice
  • Take the opportunity to put your Questions to the world’s leading expert in employer brand management

Free 1 on 1 on-site 30 minutes Consultation with Richard for the first 3 organizations only!


Event Format
This event will be held in a highly interactive workshop format for a small class. Case Study will be an important part of the workshop.

Pre-event Questionnaire
Event content will be optimized based on your specific needs. Pre-event Questionnaire will be sent to you prior to the workshop.